Is Facebook Rejecting Your Real Estate Ads? This Might Be Why:

Submitting ads to Facebook can be frustrating. Facebook ads are reviewed by bots that are not that intelligent and are prone to make mistakes. They are programmed to reject any ad that could potentially expose Facebook to a legal liability.  This is particularly true for special category ads, or ads the Facebook algorithm believes should be in a special category, has offensive content or contains intellectual property not owned by the advertiser.

The first thing you need to do is determine if a particular ad is being rejected or all of your ads are being rejected. If it’s the latter, then your business description is either not set up correctly, or is set up with what Facebook thinks is a special category.  Real estate ads fall into a special category. For this reason, it is essential you either select the special ad category when submitting your ad, or remove “real estate services” from your Facebook page description. If your ad is not about real estate, but about a real estate services such as landscaping, your ad will almost certainly get rejected by the bot. You can opt to tag it to be included in a special ad category for housing, or you can submit the ad and then appeal to have the ad reviewed by a person who will override the mistake caused by the bot.

Here is a copy of Facebooks guidelines for real estate ads:

If only some of your Facebook ads have been rejected, then it’s a problem with that particular ad.  If there’s a problem with a particular ad, you’ll need to look at guidelines to avoid typical mistakes like having too much copy in your video, controversial content or copyrighted material.  

If you feel the bot made a mistake, you can petition to have the ad reviewed by a person.  Sometimes this is necessary to have your ad reviewed by a human being to be accepted.

However, some advertising is permanently banned by Facebook, while others cannot be edited to fit the platform. A complete list of Facebook’s ad restrictions are available here. https://www.facebook.com/policies/ads